Mayur Bhatt

AI-powered personas take the traditional method to a higher level. They do this by adding interactive conversations to static profiles. With the help of artificial intelligence, companies can talk directly to their personas. This helps them understand their target groups in a more realistic and emotional way. When personas no longer just represent, but also respond, new conversations begin. A tool developed by market research company makes this possible. It allows businesses to get data-based feedback at any time. They can test products, campaigns, or ideas with it. This supports stronger empathy and a better customer focus. It is 1983. The Californian sun beats down on the Monterey golf course. Alan Cooper, a software designer, walks across the lush green fairway. He does not carry a golf club. He stares ahead with a focused gaze. His brow glistens with sweat. He seems completely lost in his thoughts. As he walks, he gestures wildly with both hands. He sometimes speaks aloud as if he ...

Marketers hope generative artificial intelligence will help them give each customer the personal touch they now expect. They see customers asking for messages, images, and offers that feel made just for them. This new technology can speed up content creation and add unique details that speak directly to individual needs. With more than 500,000 content assets per year, it is almost impossible to do without generative AI An Adobe study shows that marketers face growing pressure to roll out fresh material all the time. It finds that today’s teams must publish more blog posts, social updates, videos, and emails than ever before. Marketers now feel a constant push to innovate and keep their audiences engaged with brand-new content. Adobe surveyed over 408+ marketers to understand how content needs have changed. About 80 percent of those marketers say that demand for content has risen in the past two years. They report a steady and noticeable increase in requests for articles, videos, and ot...

In today's world of artificial intelligence and digital tools, real human meetings are becoming more important in B2B (business-to-business) communication. In this article we will explains how carefully planned brand experiences can make B2B partnerships stronger. We also outline the steps needed to create these experiences. Digital Communication Is Fundamentally Changing The B2B Sector, Making Real Brand Experiences Increasingly Important When companies and brands create true and meaningful B2B brand experiences for their employees, business partners, and stakeholders, they gain long-lasting benefits. These include stronger business relationships, more trust from others, and clear success in reaching their business goals. B2B brand experiences give companies a chance to share difficult or detailed messages in a way that people can feel and remember. These experiences help people connect with the message on an emotional level. They also help build relationships that last for a long...

Brand Experience, Customer Experience, User Experience – These are all parts of the experiences that people have when they interact with a product, a service, or a brand. This field of experiences is very large and covers many different areas. Experience Research tries to shine a light on this complex field. It helps us understand these experiences better. The main tools used in experience research are market research and UX (user experience) research . New approaches in UX research - How AI Will Break Traditional Barriers in the Future? But even today, there are still many challenges and problems that block us from fully understanding our target groups. We still do not always see clearly what people want, need, or feel. How will artificial intelligence (AI) help remove these problems in the future? How will it help us understand people better? How do Market Research and UX Research differ from each other? Market research tries to find out if a product, idea, or service can be suc...

We've been using ChatGPT for a while now. We use it to help with desk research. It helps us find sources and existing studies on topics that matter to us. We also use it to shape our study designs and build the structure for our questionnaires. ChatGPT helps us write and fix syntax commands too. We use these commands for descriptive data analysis. But we don’t only rely on ChatGPT. Alongside it, we also use Copilot and Claude from Anthropic. Each tool supports different parts of our work. We wanted to find out if generative AI tools could also help us create and test advertising materials. Our main goal was to make advertising that fits specific target groups. We also wanted to spot chances for improvement early in the process. This would allow us to discuss these improvements with the agency and the campaign management team before the ads go live. That is why, over the past few months, we have been testing how useful large language models can be in advertising effectiveness. We tr...

Artificial Intelligence is transforming how entire industries work. Market researchers now face big changes. They must act with courage. They need to test new ideas and tools. This is the time to explore AI without fear. Only by trying new things can they stay useful and ahead in their field. AI is no longer just a future topic – it is already changing market and media research. AI can analyze data faster, in more detail, and at a much larger scale. This challenges traditional research methods and creates big new opportunities. Analysis says: Anyone who doesn’t act now risks falling behind. Artificial Intelligence (AI) is changing market and media research in a big way. It affects how we work, how fast we work, how much we can do, and how deep we can go with analysis. I didn’t write that sentence. No colleague or expert I know wrote it either. ChatGPT wrote it. The AI gave me that clear and sharp answer in less than five seconds. It explained the key points directly. It showed why mark...

A new study shows that many people now use Artificial Intelligence instead of search engines when they shop. More users ask AI tools for help when they want to find or compare products. People trust AI to give faster, simpler, and more helpful answers than normal search results. This change is growing quickly. AI tools are being used more and more in online shopping. People usually use search engines to find suitable products, compare prices, and read reviews online. But things are changing now. A recent study shows that many people are starting to use AI tools instead. More than half of AI users in Many countries now ask ChatGPT or similar tools for shopping advice. They don’t always turn to search engines first. This information comes from a study by the market research company Norstat. They did this research for the Norwegian investment firm Verdane. The study also shows that 3% of the people are strong fans of Artificial Intelligence. They always use AI tools instead of search engi...

Many people do not fully understand how powerful AI is becoming. They think AI can only do small tasks. But AI can already solve hard problems, create new ideas, and improve our daily work. It can write, talk, see, and even learn by itself. This is just the beginning. Most of us still believe AI is far from real change. But AI is already changing many industries. It helps doctors find diseases early. It helps farmers grow better crops. It supports teachers and students. AI makes businesses faster and smarter. It can also help fight climate change and protect nature. Some people fear AI will take over jobs. That fear is not wrong. But we must also see the good side. AI can remove boring work. It can give people more time to think and be creative. We should learn how to use AI to help us, not to replace us. AI is growing very fast. We must stay curious. We must test, learn, and grow with it. If we ignore AI, we fall behind. If we explore it, we move ahead. The future will be shaped by th...