The Conjoint method tries to find out which features of a product are most important when people decide to buy it. In this method, researchers show participants different versions of a product. Each version has different features. The participants then have to choose between them. This helps researchers understand which features truly matter to buyers. The method places participants in a real decision-making situation. It does not ask them general questions. Instead, it gives them options, just like in real shopping situations. This makes the results more realistic and useful. It helps companies see what customers value most when they choose one product over another. Some expets conducted study to test something new. They used the Conjoint method, but changed the design of the survey. Usually, surveys use a plain table format. In this study, they compared that old format with a new one. The new format looked like a modern online shop. This new shop-like design helped people feel like t...