Artificial Intelligence is transforming how entire industries work. Market researchers now face big changes. They must act with courage. They need to test new ideas and tools. This is the time to explore AI without fear. Only by trying new things can they stay useful and ahead in their field. AI is no longer just a future topic – it is already changing market and media research. AI can analyze data faster, in more detail, and at a much larger scale. This challenges traditional research methods and creates big new opportunities. Analysis says: Anyone who doesn’t act now risks falling behind. Artificial Intelligence (AI) is changing market and media research in a big way. It affects how we work, how fast we work, how much we can do, and how deep we can go with analysis. I didn’t write that sentence. No colleague or expert I know wrote it either. ChatGPT wrote it. The AI gave me that clear and sharp answer in less than five seconds. It explained the key points directly. It showed why mark...