Marketers hope generative artificial intelligence will help them give each customer the personal touch they now expect. They see customers asking for messages, images, and offers that feel made just for them. This new technology can speed up content creation and add unique details that speak directly to individual needs. With more than 500,000 content assets per year, it is almost impossible to do without generative AI An Adobe study shows that marketers face growing pressure to roll out fresh material all the time. It finds that today’s teams must publish more blog posts, social updates, videos, and emails than ever before. Marketers now feel a constant push to innovate and keep their audiences engaged with brand-new content. Adobe surveyed over 408+ marketers to understand how content needs have changed. About 80 percent of those marketers say that demand for content has risen in the past two years. They report a steady and noticeable increase in requests for articles, videos, and ot...