Mayur Bhatt

Companies can use video campaigns to connect with their target audiences in a creative and interactive way. These campaigns help brands show their messages through moving images, sound, and storytelling. However, the success of a video campaign depends on many different things. It is not just about making a nice video. Every part of the campaign must work together. From the design to the technology, everything must support the goal. Creative ideas play a very important role. A video must catch people’s attention right away. If the idea is strong, the viewer will stay interested until the end. Using the right technology is also very important. The video must load quickly and play smoothly on all devices. People will lose interest if the video is slow or doesn't work well. Reaching the right audience is another key point. The video must show to people who will find it interesting and useful. Good targeting makes sure that the message goes to the right group. In this article, we will ...

We've been using ChatGPT for a while now. We use it to help with desk research. It helps us find sources and existing studies on topics that matter to us. We also use it to shape our study designs and build the structure for our questionnaires. ChatGPT helps us write and fix syntax commands too. We use these commands for descriptive data analysis. But we don’t only rely on ChatGPT. Alongside it, we also use Copilot and Claude from Anthropic. Each tool supports different parts of our work. We wanted to find out if generative AI tools could also help us create and test advertising materials. Our main goal was to make advertising that fits specific target groups. We also wanted to spot chances for improvement early in the process. This would allow us to discuss these improvements with the agency and the campaign management team before the ads go live. That is why, over the past few months, we have been testing how useful large language models can be in advertising effectiveness. We tr...

In today’s data-driven advertising world, traditional analysis methods often fail. AI helps overcome these limits. It can quickly process complex data streams and provide real-time market analysis. This leads to big changes in the ad industry. It starts with combining all data and goes all the way to analyzing visual content.  Artificial intelligence and marketing merge more and more To develop precise marketing strategies, teams must process vast amounts of user clicks, impressions, and sales data. Manual measurement methods cannot keep up. Teams face long delays and high costs when they analyze that data by hand. These delays hurt timely decision-making. Advertisers face constant pressure to track market trends in real time. They need fast feedback on campaign performance. With real-time data, they can shift budgets to channels that deliver the best results. This agile approach keeps them ahead of competitors. AI systems can automate data cleaning, sorting, and analysis in second...