Mayur Bhatt

In today's world of artificial intelligence and digital tools, real human meetings are becoming more important in B2B (business-to-business) communication. In this article we will explains how carefully planned brand experiences can make B2B partnerships stronger. We also outline the steps needed to create these experiences. Digital Communication Is Fundamentally Changing The B2B Sector, Making Real Brand Experiences Increasingly Important When companies and brands create true and meaningful B2B brand experiences for their employees, business partners, and stakeholders, they gain long-lasting benefits. These include stronger business relationships, more trust from others, and clear success in reaching their business goals. B2B brand experiences give companies a chance to share difficult or detailed messages in a way that people can feel and remember. These experiences help people connect with the message on an emotional level. They also help build relationships that last for a long...

Many employer branding campaigns are based on big topics that have a strong emotional or social meaning. These topics often touch society deeply and get a lot of attention. But what should a company do if it is not a popular or loved brand? What if people do not feel a strong connection to the company? What happens if the product is hard to understand or needs a lot of explanation? Or what if the product is just simple and not very exciting? These situations make employer branding much more difficult. That is when the real challenge starts. In this article, we share useful tips on how to handle this tough situation in a smart and creative way. Employer branding is not about polishing your image. It does not try to make your brand look better than it really is. Instead, it seeks to become truly meaningful to the people you want to reach. What really matters is resonance. Brands earn resonance by forming a genuine connection with their audiences. They spark that bond in three main ways: ...

Brand Experience, Customer Experience, User Experience – These are all parts of the experiences that people have when they interact with a product, a service, or a brand. This field of experiences is very large and covers many different areas. Experience Research tries to shine a light on this complex field. It helps us understand these experiences better. The main tools used in experience research are market research and UX (user experience) research . New approaches in UX research - How AI Will Break Traditional Barriers in the Future? But even today, there are still many challenges and problems that block us from fully understanding our target groups. We still do not always see clearly what people want, need, or feel. How will artificial intelligence (AI) help remove these problems in the future? How will it help us understand people better? How do Market Research and UX Research differ from each other? Market research tries to find out if a product, idea, or service can be suc...

What is left after a commercial ends? A communication advisor asks why many brands turn into a mask. These brands show something fake instead of being real. The advisor explains how companies can stop pretending. They can show their true values through honest branding. This is a call to treat a brand not like a fake cover but like a real, lived mindset. A brand is what people remember after the ad is over. Still, many companies treat their brand like a mobile trade fair booth. They polish it, show it off, use it for attention, and then forget it. They focus only on how it looks. Why do many brands become masks? Some even treat the brand like an event or a decoration. They place it between an image video and an Instagram filter. But this approach does not build real value. Trust, values, and recognition do not come from design alone. You cannot create true meaning just by drawing something nice. You need honest work, clear beliefs, and long-term care for your brand to matter. Trade is n...