AI-powered personas take the traditional method to a higher level. They do this by adding interactive conversations to static profiles. With the help of artificial intelligence, companies can talk directly to their personas. This helps them understand their target groups in a more realistic and emotional way. When personas no longer just represent, but also respond, new conversations begin. A tool developed by market research company makes this possible. It allows businesses to get data-based feedback at any time. They can test products, campaigns, or ideas with it. This supports stronger empathy and a better customer focus. It is 1983. The Californian sun beats down on the Monterey golf course. Alan Cooper, a software designer, walks across the lush green fairway. He does not carry a golf club. He stares ahead with a focused gaze. His brow glistens with sweat. He seems completely lost in his thoughts. As he walks, he gestures wildly with both hands. He sometimes speaks aloud as if he ...