During a crisis, marketing managers must show how they help the company succeed. They need to prove their work brings value so they can keep their budgets. Analytical AI helps them do this. It clearly shows which actions work best on each marketing channel. It also helps adjust strategies quickly. Study says solving this challenge has been very difficult until now. In turbulent economic times, Analytical AI helps bring clarity and control to the marketing mix In a troubled economic environment, marketing managers face serious challenges. More than usual, people expect them to create high-quality plans and clearly prove their value. This happens because, in times of fewer rules and budget cuts, companies demand better efficiency and higher employee productivity. This pressure applies to B2C marketers (see Case Study Vodafone), B2B marketers (see Case Study Avnet), and their agencies (see Case Study Media Plan). All of them must show how their marketing efforts directly lead to strong r...