Artificial intelligence is seen as a key technology for the future. But it can only reach its full potential if the data is correct. Clean and structured data is becoming more important. Before using AI tools effectively, companies must practice data excellence in their daily work. This is the foundation for successful AI use. Almost nothing drives today’s business world like artificial intelligence. Companies around the globe apply AI to improve their business models and streamline processes. Banks and insurance firms use AI algorithms to assess risk and detect fraud. E-commerce leaders such as Amazon and Zalando create highly personalized shopping experiences with AI. They also use AI to forecast demand and optimize logistics. Even though AI seems magical, we must remember how it works. AI gives results based on probability and complex statistics. To get useful results, it needs one main thing: a lot of good, clean, and useful data. That’s why data excellence is now very important fo...